AirAsia 600mn India Story
Client
Air Asia
Category
Airlines, Live action, Production,
About
To celebrate Air Asia's landmark milestone of 600 million flyers, they invited stories inspired by real stories, real people, from the 600 million guests flown! The final list of six short films inspired by real stories selected from six countries, China, India, Indonesia, Malaysia, the Philippines and Thailand.
The struggles of flying for the first time are not alien to any of us. For our work with Air Asia, we wanted to bring out the emotions of the situation from economic stress to apprehension of flying for the first time. We set out to write a script and opted for a mother-son duo to bring these emotions to the screen. Overall the video has received positive reviews from viewers of all participating countries.
