Live action, Production,
Nilkamal Limited is one of Asia's largest plastic products manufacturer. Nilkamal has always been a renowned brand for its position as an undisputed leader in the market. Doctor Dreams becomes the newest addition to the Nilkamal family, as part of their commitment to becoming a home solutions expert .
Bangalore Shorts Film Festival
The team at Nilkamal approached us to launch their new product, Doctor Dreams. For this campaign, we drew up a three part video series which was a different approach for the industry veteran. The core messaging of the video was "sleep is a superpower", with an outlook to engage a younger audience, we chose to associate sleep with happiness and highlighted familiar situations.