Myway Wealth Ep 2
Fintech, Live action, Production,
MyWay is India's fastest growing fintech, providing investors the opportunity to invest through an integrated platform. MyWay is the only digital platform currently offering mutual fund investments, term insurance as well as the National Pension Scheme.
GT Video Award-Gold
Best Branded/Commercial Video Myway Wealth
Afaqs Foxglove Awards-Nomination
Best Digital Brand Video Myway Wealth
Our campaign was structured with two motives, the aim was to cover an option other than the basic tax saving options which was timed to release during peak tax saving period. We decided to promote a relatively lesser used tax saving method and attract more users by having a unique value proposition. NPS Investment was the perfect pick to promote Myway to audiences looking for ways to save additional tax