Live action, Production,
Nilkamal Limited is one of Asia's largest plastic products manufacturer. Nilkamal has always been a renowned brand for its position as an undisputed leader in the market and has become a household name owing to its quality.
Bangalore Shorts Film Festival
Producing an ad film during a global pandemic comes with its own challenges and for our collaboration with Nilkamal Ltd., we ideated and shot the film entirely from our respective homes. We had to consider a lot of details, including the sentiments of Nilkamal's wide audience range and opted for an optimistic and relatable message - to show them that there is so much potential to do good even when at home. This was highlighted through diverse visuals and minimal brand presence to keep the message as the central aspect of the ad film.