Yulu Miracle Launch Campaign

Client
Yulu Bikes
Category
Automobiles, Live action, Production,
About
Yulu is one of the pioneers of shared sustainable mobility in India. They started off with the cycle and now have changed the face of shared mobility with an ergonomic electric bike. Our work for Yulu started off with the launch of the brand and cascaded into a campaign for their pioneering electric scooter, Miracle.
Award 2020
Bangalore Shorts Film Festival
Best Ad Film Award - Yulu Miracle Launch
Award 2020
Kolkata Shorts International Film Festival
Best Ad Film Award - Yulu Miracle Launch
Award 2020
Afaqs Foxglove Awards - National Bronze & Regional Silver
Best Digital Brand Video Campaign - Yulu Miracle Launch
The Yulu team approached us to create a digital video asset which highlights their product usage and help introduce the audience to their most typical use cases.The Miracle campaign was broken down into three videos to highlight the product and its key USP's, trial and adoption. The three part series was shot with the help of a father-daughter duo to showcase how Miracle plays a crucial role in making urban commute efficient and eco-friendly.