AirAsia Cadet Pilot Program Explainer
Animation, Motion Graphics, Production,
Air Asia a premier Malaysian airline, launched its Cadet Pilot Program in India and wanted to create an end-to-end touchpoint to relay information required for the application process. For this, the website and application portal was designed and developed.
We chose to design a motion graphics explainer, keeping in mind the target audience and the message Air Asia wanted to communicate through this video. The idea of this video was to take the applicant on a brief step-by-step breakdown in the application. The team chose to design a 2D animated film in a 3D animated space to keep the tonality of the video engaging and vibrant.