Yulu Brand Story

Yulu Bikes
Animation, Branding, illustrations, Micro-Mobility, Motion Graphics,
Yulu is one of the pioneers of shared sustainable mobility in India. They started off with the humble cycle and now have changed the face of shared mobility with an ergonomic electric bike. Our work for Yulu started off with the rebranding and in the process drew up a short brand story.
Award 2019
Big Bang Awards - Silver
Best Corporate Branding and Brand Identity
Our approach for the video was to keep it simple and clean through animation in conveying the core messaging of Yulu. The video was focussed on solving the first and last-mile commute problems and introducing the meaning behind the new visual identity.