Mahindra Electric – eVerito Testimonials
Mahindra Electric - EVerito
For this campaign, our approach was a more hands-on stance and opted for verified drivers of the E Verito in Delhi. They were crisp and clear about their experience with the vehicle which covered most pain points such as maintenance, range anxiety and charging which were the goals to be met.
For this campaign, the objective was to communicate the benefits of using an electric car and bust the myths around it. We decided that the best way to do this is to hear the story straight from the horse's mouth. We interviewed more than 30 users of eVerito in Delhi and shortlisted the ones who were most eloquent and enthusiastic about the product. We then shot the entire video in a very candid conversational style to give it a casual and authentic vibe.