Mahindra Electric – Treo Launch Campaign

Mahindra Electric - Treo
This video launches the TREO, the first electric auto to the auto drivers. We ideated and gathered the pain points of auto drivers and highlighted the solution and features of the TREO.
The campaign was created to launch the new Mahindra TREO, which is an electric auto. The launch events were organised by inviting large numbers of auto drivers and potential buyers and then showcasing these videos. Thus, we created the videos in all relevant regional languages including English, Hindi, Kannada, Tamil, Telugu and Malayalam. Each video tackled specific concerns that the target audience had about shifting to an electric vehicle such as durability, speed and power, mileage, charging technology etc.