Mahindra Treo Success Stories
Mahindra Electric - Treo
The second part of the TREO Launch campaign are a series of testimonials in regional languages by real users who have tried and tested the vehicle to best connect with the audience.
We interviewed a number of people who had purchased or used the new Mahindra TREO and created stories out of those interviews. Since the target audience was regional potential buyers in Karnataka, we executed the entire campaign in Kannada. The critical focus in this project was to let the users share their genuine experiences and not force our words on them so that the output comes out 100% genuine and authentic.