Air Asia Inflight Menu Shoot
Air Asia, originally a Malaysian brand is the first foreign airline brand to have invested in the Indian market. Their economic prices and offerings quickly established them as market leaders both in India and the ASEAN market.
Our work for Air Asia highlighted their gourmet inflight food menu called Santan. We went through the entire menu and shortlisted specialties and the story behind it. The moodboard was then created to highlight this story for every product. All the images were shot to match the end usage inside the inflight food menu. Keeping in mind the size of the print, the focus was kept on the product and the background was kept minimal to easily blend into the layout of the menu.