Arvind Fall Catalogue
We collaborated with Arvind, the parent lifestyle brand, and got to work with its subsidiaries like USPA, Arrow, Aeropostale and Flying Machine. We've regularly engaged with them to showcase their latest footwear catalogues for trade shows. This series is from the photoshoot for their Fall 2017 catalogue
Arvind Lifestyle Brands
Catalogue, Footwear, Product,
Our approach to this project started by narrowing down the key USPs to draw up product stories based on which we strategically created a storyboard. We showcased different ways of styling the line of footwear with associated occasions and elements. Every footwear has a theme and mood of usage. The background element of each image was selected carefully to complement the theme of the footwear.