PROJECT TITLE

Arvind Fall Catalogue

ABOUT

We collaborated with Arvind, the parent lifestyle brand, and got to work with its subsidiaries like USPA, Arrow, Aeropostale and Flying Machine. We've regularly engaged with them to showcase their latest footwear catalogues for trade shows. This series is from the photoshoot for their Fall 2017 catalogue

YEAR

2019

CLIENT

Arvind Lifestyle Brands

CATEGORY

Catalogue, Footwear, Product,

Arvind_casualshoes
Arvind_brownleatherformalshoes
Arvind_slipons
Arvind_formalshoes
Arvind_formalshoes
Arvind_leathershoes
Arvind_casualshoes

Our approach to this project started by narrowing down the key USPs to draw up product stories based on which we strategically created a storyboard. We showcased different ways of styling the line of footwear with associated occasions and elements. Every footwear has a theme and mood of usage. The background element of each image was selected carefully to complement the theme of the footwear.